02
Creating and Scheduling Posts
Create posts for one or multiple social channels simultaneously.
Process lifecycle
1
Create a post
Social Marketing
▸
New Post
Click New Post. Select one or more channels. Write the post content — the character counter shows remaining characters for each platform. Add an image or video. Set the publish date: Publish Now sends immediately, Schedule sets a future date and time. Click Post or Schedule to confirm.
Platform differences
Each platform has different optimal post lengths and formats. LinkedIn posts perform better with longer professional content. Facebook suits images and videos. Twitter/X requires brevity. Use the platform-specific preview in the post editor to check how the content will look on each network.